A sizable percentage of indie rock fans also enjoys craft beer. Shocker.
Joe Ploof brews and markets for Hartford’s Hanging Hills Brewing Company. He has a thing for The Hold Steady — one of Minneapolis’ best known, hardest partying, most-endurable rock bands, led by charismatic singer-songwriter Craig Finn.

“They’re one of my two favorite bands,” Ploof says. “It’s the Hold Steady, the Drive-By Truckers, and then everyone else.”
Recently, Ploof convinced The Hold Steady to lend its name to Massive Nights IPA, a 6.9% ABV / 46 IBU liquid tribute brewed by Hanging Hills, packing “heavy handed additions of citra and El Dorado to a silky wheat and oat malt bill to form a hazy, fruity and all-around enjoyable IPA.”